7. Sam Hill
Sam Hill is an experience designer, aspiring runner and avid gamer. He founded PAN Studio together with Ben Barker 6 years ago, specialising in bespoke playful experiences using emergent technologies, often speculating on the near future. PAN has made award winning location-based games across the world, from Singapore to Austin to Moscow and is currently working on an AR fitness game called Run An Empire. He has spoken internationally about the value of play, narrative and experience in the urban environment and is a visiting tutor for the BA Design course at Goldsmiths College, University of London.